Catalogue as film script

  • Janna Ullrich / graphic design

The Graphic Design Festival in Breda is all about the visitors’ experience. Janna Ulrich (Graphic Design) designed the festival catalogue as part of his graduation assignment. “The art works spread out over Breda during the festival all form one big performance. The 135 designers all described in one sentence how visitors have experienced their work. These sentences form a script in which the visitor plays a leading role. At the end of each sentence, there’s a footnote, which can also be found next to each piece of work. Thanks to Augmented Reality, you can revisit the festival online. If you hold the catalogue up to your webcam, short films, photos and sound files will appear.”